Developing the creative direction and visual design for Impact 2023, an expo of student-led social good projects at Carnegie Mellon University.
ROLE
Visual Designer, Art Director
TIMELINE
12 weeks
SKILLS
Brand Design, Visual Design, Art Direction
TEAM
Erica Fu, Chelsea Tang, Spoorthi Cherivirala, Tasnim Rida, Jenna Gomes, Jaimie Chan
Impact CMU is an end-of-year showcase of student-led social good projects and initiatives at Carnegie Mellon University. I led the creation of the visual identity for the event and art direction across web, print, merch, social, and environmental assets. The event was attended by over 200 people in person and we received over 30 student project submissions!
SUMMARY
Our collective impact is made up of many different pieces, each one important and unique, but only when they come together can they create something truly beautiful.
IMPACT 2023 IDENTITY
A patchwork of different colors, patterns, and shapes reflects the laborious endeavors of numerous souls, united in their quest to shape a future saturated with positivity and profound impact.
Inspired by patchwork and quilting, the idea for the branding system was focused on the individual impact of each person and organization coming together. In the system, each patch adorns the fabric with its unique beauty and resilience, yet it is through the tender artistry of weaving them together that a symphony of beauty, strength, and creativity emerges, yielding a masterpiece of human spirit and collaboration.
IDENTITY SYSTEM
Logo + Icon
Typography
Colors
Graphics
FINAL DESIGNS
Website.
CSS, HTML, DEVELOPMENT
Sunny is a conversational assistant that helps when users are overwhelmed by the number of meditations on the app. With Sunny, users can ask for the most personalized meditation exercises.
Posters.
SPREADING THE WORD
Sunny is a conversational assistant that helps when users are overwhelmed by the number of meditations on the app. With Sunny, users can ask for the most personalized meditation exercises.
Social Media.
DIGITAL COMMUNICATION
Sunny is a conversational assistant that helps when users are overwhelmed by the number of meditations on the app. With Sunny, users can ask for the most personalized meditation exercises.
Merch.
EMBODYING IMPACT
Sunny is a conversational assistant that helps when users are overwhelmed by the number of meditations on the app. With Sunny, users can ask for the most personalized meditation exercises.
Booklet.
PRINTING, CUTTING, FOLDING
Sunny is a conversational assistant that helps when users are overwhelmed by the number of meditations on the app. With Sunny, users can ask for the most personalized meditation exercises.
Blockbuster was a brand popular between the 1990s and early 2000s. Our brief was to re-define Blockbuster, making it the future of all aggregated streaming for individuals to watch what they love in one place. Working with research, strategy, communication, and marketing teams, I created experience touch points to showcase what a platform for Blockbuster could look and feel like.
TAKEAWAYS